Have you ever thought about adding audio to your website or blog? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.
Audio gives you a more personal connection with your Web visitors. Social psychologists tell us that humans are more likely to trust you if they can both see you and hear you. And prospects are more likely to buy from those whom they feel they know, like, and trust.
So let's think about how you can build that instant rapport with your clients and prospects.
What Could A Real Estate Agent Do With Audio?
There are unlimited possibilities of what can be done with audio on websites and in e-mail, but here are five simple ideas to get you started.
1. Greet Yours Sites Visitors. Welcome first-time visitors to your site with your own voice. It's a much warmer welcome than text alone.
2. Create a Series of Audio Seminars. Audio learning is hot! Teach your audience via your voice instead of just words on the page. Think about developing a series of mini-audio lessons for First Time Homebuyers. Or, you could make series of seminars for Home Sellers and FSBO’s. Your prospects could upload your audio to their MP3 Player and listen to YOU in their car.
3. Create Audio Testimonials. Chances are you probably have 5 to 10 people in your database right now, who have purchased a home from you in the past… have had a positive experience… and who would love to record an Audio Testimonial. Think about the impact that would have on your site! Prospects would hear raves from dozens of happy and satisfied clients! Talk about instant credibility!
4. Make Your Listings Talk. It’s been said that people remember 70% more information when they here it versus 20% to when they just read it. So, if I’m a prospect searching online for a property in a certain area… let’s say Glendale. I’m more apt to remember the agent’s name who has a property for sale in Glendale and the agent who describes that particular property.
5. Make Your E-mails Come Alive. Liven up your e-mails by making them talk to your prospects, subscribers, and customers. The members on your lists will feel like you are right there with them. (And remember, it will be that personal connection that encourages people to list their home with you or choose you as their buyer’s agent). Be the first in your area to do this, and watch your numbers rise! Imagine, staying in touch with your past and present clients via an Audio Postcard.
So What is the EASIEST Way to get Audio on my site?
Well, in the past, adding audio to your site wasn't that easy. You had to either spend hours learning how to do it yourself, or pay someone else to record it and host it for you. That's why I was never interested in audio before.
Here's the good news: There's a brand new program that makes recording and posting audio ridiculously easy. It's called Audio Generator and it was created by Armand Morin, the same guy who created Pop-Up Generator and a slew of other innovative "Generator" products. I signed up immediately after he debuted this at a Seminar a few weeks ago.
Here's an example of how easy Audio Generator is: Say you want to add an audio greeting to your site this afternoon. No problem… just call Audio Generator's toll-free hot line and record your message. Then, as soon as you hang up the phone, go log into their site. Ta Da ... your message is ready and waiting, with a line of HTML code for you to copy and paste on to your home page.
That's it! It that easy!!!
It gets better. You can do this an unlimited number of times and have unlimited clips on your site (or multiple sites). You can also upload digital audio files up to 30 minutes in length, which I'm going to do for my eCourses.
Click here and (Hear) some of the other ways people are using Audio Generator. The link will take you right to Armand’s site. At the time I wrote this article… he was offering a 21 Day FREE Trial.
Remember, It's That Personal Connection That Matters
Take some time today to think about what YOU could do with audio at your site and in your e-mails to increase rapport with your visitors. Then choose at least one tactic to implement this month. This Realtor Marketing Strategy will probably end up being my number one marketing strategy this year AND it could be the best addition you've made to your online marketing efforts for the year as well.
